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As in writing, there are several tones to narrate: dramatic, epic, ironic, romantic, lyrical, comic ... in general, narrative tones are described with emotions, we expect our audience to try. So if you already have the Subject of your video ready, now you have to ask yourself this question: with what tone do I tell it? Once the tone is clear, now you decide which style you want to use to put it into practice. Still using a parallelism with writing, style would be the choice of words to use, punctuation, character dialogues ... In video this turns into shots, colors, choice of actors, editing ...